We might be web designers, but branding is the most important work we do. A website is useless if it doesn't tell a compelling story about the brand it represents. Branding is storytelling. Our branding consultations start with an in-depth conversation about your organization's culture, goals, and values. We use that information to tell a story to your customers about why your products or services are the right choice.
A great logo can be a powerful symbol for your brand, but branding is about much more than symbols. We create a comprehensive style guide for our branding clients. It defines not just the logo, but all the visual elements that represent the brand. More importantly, it defines a strategy for the brand that explains how visual elements and messaging should be deployed to achieve maximum impact.