More than one billion web pages on the internet! How can you make sure people find yours?
ANSWER - SEO or "Search Engine Optimization"
What is SEO? Simply put, When you type a word into the search bar of Google or Bing, the search engine’s algorithm determines what results you see, and in what order. So SEO or Search Engine Optimization is optimizing your website and related resources so that the search engines will consider you very relevant to what you want to be found for. There is a video from Search Engine Land that gives a good explanation.
Watch the SEO video from Search Engine Land now. When people search for terms that are related to your business, we want the search engines to put your website on the FIRST page! Only 8% of searchers even look at the second page of search results, so guess where your website needs to be?
• Keyword Research – The first step to any SEO effort is to choose the RIGHT keywords. Keywords are the search terms you want to associate with your website. Keyword analysis means choosing keywords that will be used by people who are looking for what you have to offer, but it also means choosing keywords which you can successfully rank high for. We use a mix of analytical data and old-fashioned common sense to help you choose the keywords that will be right for your website.
• Writing content for your website - Once we have the right keywords chosen for your website, it’s time to write content. We want the content on your website to accomplish two things. First, it has to include the right keywords (but not too many), so the search engine spiders will index your site properly. Second, good website content must be engaging for the human readers of your website. We can write content which achieves your SEO goals and provides real value for your site’s human visitors!
• On Page SEO- The next step to successful search engine optimization is to make sure that search engines can find your website and index its contents where you want it. Search engines use pieces of software called spiders to “crawl” (read) web pages and then index the contents of those pages, so that they can be sorted using the search engine algorithm. We make sure that your website’s code is easy for the spiders to crawl, and that your site’s structure is easy to navigate for both human visitors and software bots!
• Off Page SEO- Search engines consider a site’s “authority” when ranking it. There are many ways to help build your website’s domain authority. One of the most effective ones is through back linking. Back links are when another website links to yours. Creating awesome content is the best way to get back links. If your website has useful articles, engaging info graphics, or useful downloads, people will link to them! Check out our social media services to learn more about creating shareable content! Another way to build domain authority is through citations. Citations are online mentions of your business, usually including its name, address, phone number, and website. Our citation building service will help boost your site’s authority by maintaining the online presence of your business.
EVERY NOWSOFT S.E.O. CUSTOMER RECEIVES THE FOLLOWING:
Let our competition try and beat this!!