Published:
March 26, 2018

IS YOUR WEBSITE A WASTE? HOW EVEN GREAT WEBSITES CAN BE A WASTE OF YOUR MONEY, AND HOW YOU CAN MAKE YOUR WEBSITE WORK FOR YOU.

Less than ten percent of people look past the first page of results when they search Google. Just let that sink in for a second…

If your website does not show up on the first page of results when people search for your services on Google, the vast majority of people will never visit your online home- no matter how awesome and informative your website may be!

Let’s use hair salons as an example. Here in Tallahassee, we have a lot of hair salons. About 700 people search “hair salon Tallahassee” in Google every month. So if you own a hair salon, that means 700 potential customers are looking for information about your salon every month. You have a beautiful website for your salon; full of great pictures of your work and informative information about your staff. Your customers love you, and they always leave your shop thrilled about their new hair. But let’s get back to our Google searchers. Of those 700 people…

  • 220 will click only on the first organic (not ad) result
  • 123 will click on the second result
  • 79 will click on the third result
  • Only 33 people will even look past the first page of results

If your website isn’t in the top results on Google, potential customers will never even see it!

Check out the fantastic video below from our friends at Search Engine Land! It gives you all the basics about SEO, and it only takes a few minutes to watch!

About the Author

Kate Rodriguez

Kate is a digital strategist, designer, and branding enthusiast. She can usually be found working on her laptop with one or more of her dogs near her, cooking elaborate meals, or talking lovingly to one of her many plants.