Case study: signature series golf

Styling a Signature Brand

Suzanne Ray came to us with a passion for golf, a great idea, and an irrepressible sense of adventure. As a lover of golf, she was always looking for new objects that could capture her passion for the sport. One day, she started looking for scale models of her favorite courses, only to discover that they didn't exist. Suzanne decided that needed to change, so the environmental consultant decided to become an expert in 3D printing and product marketing.

We were thrilled to have the opportunity to work with Suzanne on her brand from its inception. We started with a compelling logo and got to work developing a style that appealed to Suzanne's most important demographic; golf lovers like herself. From there, we built a beautiful website and gave Suzanne the tools she needed to produce a blog for the golf obsessed.

Signature Series Golf logo

We started with a logo designed to evoke the golf courses that Suzanne loves so much. We looked at golf clothing, gear, and even the interior design of golf clubhouses to develop a color palette and style that looks like a golf pro's dream. Since the Signature Series models capture some of the most historic and prestigious meccas of the golf world, it was essential that the brand's style captured a bit of that tradition.

Once we had a brand identity developed, it was time for product photography, packaging design, business cards, and other marketing materials. It was important to us to make sure that we captured the unique beauty of every tiny detail Suzanne put into her models.

Signature Series Golf logo

Suzanne had a vision for a website that did more than just sell products. She wanted to create a place for golfers to meet, share stories, and enjoy the creative expressions that golf can inspire.

We delivered, with a website that blended golf history and haikus with ecommerce and blogging. Visitors can buy Suzanne's models and learn more about the courses that inspired them. They can also connect with other golfers on "The Clubhouse," a blog for the golf-obsessed. Ecommerce is blended seamlessly into the site, so shopping is effortless and fun. Finally, we empowered Suzanne with the training and tools she needed to manage her blog and store. We can't wait to see what she does next!

Check out the Signature Series
Image of a desk with stuff on it.